TABASCO

THE RESULTS

THE BRIEF

TABASCO® challenged Freshly Squeezed Events to create a bold, high-impact brand activation at Waitrose Canary Wharf in July 2026, designed to stop shoppers in their tracks, drive product trial and convert engagement into in-store sales. The objective was to hero the iconic Original Red Pepper Sauce while showcasing the versatility of the wider range, celebrating TABASCO®'s unique three-ingredient recipe and demonstrating how just a few drops can transform everyday dishes. Through creative, flavour-led sampling and inspiring food pairings, the activation needed to encourage discovery, inspire everyday usage and make it irresistible for shoppers to add TABASCO® to their baskets.

THE EXECUTION

A show-stopping TABASCO® arch with vibrant neon lighting brought the brand to life at Waitrose Canary Wharf. Shoppers sampled popcorn drizzled with TABASCO® sauces, discovering new flavours and everyday uses. Brand ambassadors drove engagement, promoted new SKUs and encouraged purchase, while data capture delivered valuable consumer insights.