Freshly Squeezed Events
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Case study 04

ALCON 100% OPTICAL

Alcon Precision7 stand with neon 7, Pick Your Day green wall and lounge seating.

THE RESULTS

156
SQM STAND
7
INTERACTIVE ACTIVATIONS

THE BRIEF

Design, build, execute and staff an engaging 156sqm stand at 100% Optical - a multi-touchpoint experience designed to educate, attract and immerse attendees.

THE EXPERIENCE

Seven interactive activations brought the stand to life:

  • ActiveFlo Station
  • Juice Bar
  • Meet the Experts sessions
  • Photobooth & Living Wall
  • Educational Compliance Station