Case study 04
ALCON 100% OPTICAL


THE RESULTS
156
SQM STAND
7
INTERACTIVE ACTIVATIONS
THE BRIEF
Design, build, execute and staff an engaging 156sqm stand at 100% Optical - a multi-touchpoint experience designed to educate, attract and immerse attendees.
THE EXPERIENCE
Seven interactive activations brought the stand to life:
- ActiveFlo Station
- Juice Bar
- Meet the Experts sessions
- Photobooth & Living Wall
- Educational Compliance Station
