pepsico Impulse Conference

THE RESULTS

THE BRIEF

Deliver a large-scale, high-profile two-day external customer conference in Manchester for a senior audience of key buyers, set within an unexpected, ultra-cool venue designed to surprise, impress and set a new benchmark for customer events.

THE EXECUTION

At the heart of the experience, a dynamic main plenary was complemented by 20+ additional spaces, each curated to host immersive brand environments, breakout sessions, partner showcases and interactive experiences - creating a multi-dimensional journey that kept energy high and constant engagement.

The event required the creation and rollout of a bold, ownable event theme and visual identity, including logo design, applied consistently across all physical and digital touchpoints. A fully curated content programme was central to success, including sourcing and managing high-profile celebrity speakers, shaping compelling narratives and delivering impactful presentations that informed, inspired and entertained.