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Case study 08

SCAPEGRACE BLUEWATER

Sampling event 2025

The Scapegrace New Zealand Distilling Co pop-up at Bluewater with living foliage walls, floral arch and illuminated brand signage.

THE RESULTS

1
IMMERSIVE POP-UP BAR
TUTORED
GIN TASTINGS
RETAIL
SALES UPLIFT

THE BRIEF

Bring Scapegrace New Zealand Distilling Co's world-famous Black Gin to Bluewater with an immersive pop-up sampling experience.

THE EXPERIENCE

A slice of the New Zealand wilderness was transported into the heart of the shopping centre.

A living foliage wall, wild floral archways and illuminated brand signage framed a sleek black sampling bar, where shoppers discovered the story behind one of the world's most awarded gins.

Brand ambassadors guided guests through tutored tastings of the signature Black Gin, driving brand education and retail sales throughout the event.