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Case study 07

DINAMITA SAMPLING TOUR 2026

A rooftop DJ performing from the flame-wrapped Dinamita Jeep with the speaker stack beside it.

THE RESULTS

1
FLAME-WRAPPED DJ JEEP
1
POP-UP SAMPLING DOME
1000s
PACKS SAMPLED

THE BRIEF

Launch Doritos Dinamita's new Extra Flamin' Hot flavour with the "Ignite Your Taste Buds" sampling tour at MediaCityUK.

THE EXPERIENCE

Doritos Dinamita took over MediaCityUK, turning the plaza into a fully flame-grilled branded world.

A flame-wrapped Dinamita Jeep complete with rooftop DJ, speaker stack and branded spare-wheel anchored the activation, flanked by sail flags, product barrels and a pop-up sampling dome.

Brand ambassadors handed out packs of the new Extra Flamin' Hot flavour to passing shoppers and workers, driving a social buzz for the launch.