Case study 01

PEPSICO IMPULSE CONFERENCE

Silverstone 2025

Doritos For The Bold F1 display with racing flags and product bins at Silverstone.

THE RESULTS

350

PEPSICO CUSTOMERS

INCREDIBLE F1 VENUE

5,000

SAMPLES DISTRIBUTED

BRANDS ACTIVATED

FULL

AV PRODUCTION

ICONIC F1 SPEAKER

DRIVING

GROWTH

THE BRIEF

Bring 350 of PepsiCo's most important customers together for its biggest Impulse event yet.

One day. One iconic location — selected to connect with PepsiCo's F1 sponsorship. And one clear ambition: create an experience with the energy, pace and ambition of the business itself.

THE EXPERIENCE

We turned Silverstone into PepsiCo's Drive to Win.

A high-energy experience built around big ideas, brilliant brands and human connection. Powerful plenary moments met live brand activations, product discovery, standout food experiences and a fully produced AV environment.

Across the day, 15 PepsiCo brands came to life, 5,000 samples landed in customers' hands and an iconic F1 speaker brought the world of performance, ambition and winning straight into the room.