JACOBS BITES ON THE ROAD

THE RESULTS

THE BRIEF

Pladis tasked Freshly Squeezed Events with delivering a high-impact, nationwide sampling tour for Jacob's Bites, to hit their target audience. The campaign would visit key UK cities and high-footfall locations carefully selected to maximise engagement with these audiences. The objective was to distribute 150,000 samples, drive product awareness and trial, encourage consumers to discover Jacob's Bites in the cracker aisle, and ultimately convert trial into purchase through money-off coupons.

THE EXECUTION

Freshly Squeezed Events brought Jacob's Bites directly to consumers through a nationwide sampling roadshow, targeting busy city centres and high-footfall locations across the UK. Our team managed the end-to-end delivery, from strategic location planning and logistics to staffing and on-the-ground activation. Brand ambassadors engaged consumers, distributed product samples and encouraged trial, while money-off coupons provided a direct incentive to purchase. Every interaction was designed to turn product discovery into brand awareness, trial and ultimately sales.