FLIPZ FRESHERS TOUR

THE RESULTS

THE BRIEF

Pladis challenged Freshly Squeezed Events to create a standout nationwide Flipz sampling tour, driving brand awareness, product trial and purchase amongst Gen Z students and young consumers. The brief was to develop an eye-catching mobile activation with an engaging 'win' mechanic, visiting university Freshers' events, key retail locations and customer head offices across the UK. The campaign needed to showcase all five Flipz flavours, hero the newly launched Cinnamon Bun variety, amplify the Grab A Grand promotion and drive shoppers into stores through money-off coupons.

THE EXECUTION

Freshly Squeezed Events created a bold, fully branded Flipz sampling truck that toured university campuses, Freshers' events and key retail locations across the UK. Supported by an interactive Pick n' Flipz sampling unit, Spin to Win experience, engaging brand ambassadors brought the five Flipz flavours to life, encouraging trial and promoting the Grab A Grand campaign. Money-off coupons helped drive purchase, while integrated data capture delivered valuable customer and product insights to inform future marketing activity.