Special Features

Freshly Squeezed Events appointed to create new corporate identity for ARH Ltd

Freshly Squeezed Events has been appointed by Ascot Residential homes to create a new corporate identity and website. "Ascot Residential Homes sets the standard in care for the elderly. We need this to be reflected in our communications." said David Tanner, Managing Director. "We selected Freshly Squeezed based on their creativity, experience and attitude and we are delighted to be working together."

Freshly Squeezed Events featured on BBC 2's 'The Restaurant' with Raymond Blanc

Freshly Squeezed Events featured on Series 2 of the BBC's ‘The Restaurant'. This was an exciting invitation from BBC2 and one which we had great fun being part of.

In the show Raymond Blanc put nine couples through their paces to see if they have what it takes to run their own restaurant. The Restaurant features couples, some of who have little or no experience other than cooking at home and throwing dinner parties, but whose dream is to run their own eatery. They have to create their perfect restaurant and then open the doors to the paying public. One couple realised their dream and will set up a brand new restaurant, financially backed and personally supported by Raymond Blanc.

Each week the restaurants were visited by Raymond's panel of "inspectors" - restaurant industry experts Lee Cash, Sarah Willingham and John Lederer. Raymond selected the three restaurants he judges to be the worst performing and they were given a tough, specific challenge. They have to prove that, in the challenge they are good enough to stay open.

That's where Freshly Squeezed came in. We were approached by the producers of the show to be a host of one of the "challenges" in the shape of a dinner party for 20 people. The couple, James and Alastair were tasked with organising, presenting and cooking a fabulous dinner. It was stressful to say the least but the couple pulled it off with the help of Kate and Chris, founders of Freshly Squeezed, who hosted the event.

James and Alastair went on to be runners-up in the show and are now fulfilling a contract at Le Manoir aux Quat' Saisons and we believe they are now embarking on a new TV opportunity.

Fun was had by all...

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Why events are more important than ever at the moment

"We have noticed an improvement in morale, but more importantly business results as the staff are now focussed towards succeeding in an economic downturn." 

Can you justify running an event in these tough financial times? What is appropriate? What will the perception be? What will the ROI be? These are all valid questions. Of course we would say this is one of the most important times to generate loyalty, motivate teams and make an impact, we're an events specialist...

But on a serious level though, the feedback from our clients is that one to one marketing is more important than ever. Meeting clients face to face, nurturing relationships, spoiling them and keeping your business at the forefront of their mind is imperative moving forward. A quote from a recent event we ran... "This enabled us to spend quality time with the clients and build strong personal relationships. We have managed to expand activities with these clients, even through difficult economic times."

With redundancies in the news nearly daily, job insecurity on a day to day level is at its highest for many years. Some of the symptoms we are hearing about at the moment are: tired employees who are scared to leave on time for fear of it reflecting badly on them, people clearly focussing on there own targets primarily as oppose to the whole team or company's objectives, people attending work who are poorly as they daren't be off sick. I think we all agree that this atmosphere doesn't bring the best out in our biggest asset, our employees. Team building really can make a difference as one of our clients recently told us following an event we ran for them..click here to read more